Blue Bean

Specialised credit card and online division of South African banking giant Standard Bank. The brief was to create a truly AfroSlick (next level Afrocentric aesthetic) that would appeal to the ever growing online youth market.

Blue Bean bank cards.
Blue Bean brand language
Blue Bean business cards
Blue Bean stationery
Blue Bean letterhead
Blue Bean customer card presentation
Blue Bean accessories
Blue Bean online
Blue Bean email signatures
Blue Bean retail advertising style
Blue Bean retail advertising style
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