Rebrand of Tomato Watches to appeal to a more youth orientated market and compete against international competitors Swatch. Funky reasonably priced watches.
Tomato watches : "Tomato watches were developed and introduced into the South African market 14 years ago, to cater for me and who I am. What's age got do with this? Generally nothing, but in this case it means I'm looking at a brand that's been around for some time, so I'm confident with its quality and more so its status. I am unique and that's why a watch brand was developed especially for me. Its who I am and what I represent. It's who I am and what I represent. It's cool, right here and now, I don't want to wait for it to happen, because I can't.""