Virgin Active 2015 Q4 Brand Campaign

Brand campaign for the final quarter of 2015. Every month Virgin Active challenged its members to keep on moving and stay motivated, and its yet-to-join members to get active. These monthly challenges were born out of the - let’s call them ‘seasonal’ - human truths everyone can identify with - lazy bones during the winter and that sudden shock when you realise the year is almost over (and you haven’t done a thing on your bucket list). Q4 was a collective effort between art director David Chong and copywriter Carina Jooste. Photographer: Caroline Mackintosh Styling: Jade Ashton Scully

SEPTEMBER CAMPAIGN: A1 poster 
Extra images shot for online and social media.
SEPTEMBER CAMPAIGN: 30" RADIO SPOT - The Break Up
OCTOBER CAMPAIGN: A1 poster 
Extra images shot for online and social media.
OCTOBER CAMPAIGN: 30" RADIO SPOT - The Bucketlist
NOVEMBER CAMPAIGN: A1 poster
Extra images shot for online and social media.
NOVEMBER CAMPAIGN: 30" RADIO SPOT - The Legend
DECEMBER CAMPAIGN: A1 poster
Extra images shot for online and social media.
Back to Top