DESIGN THINKING + PRODUCT IDENTITY
RESEARCH AND INSIGHTS
ATOMIC RESEARCH
MOBILE PROTOTYPE
MOBILE WIREFRAMES
DESKTOP WIREFRAME
DESKTOP DEMO
USABILTIY TESTING
We did two usability tests Macro and Micro:
The Micro was a "sink or swim test" to see if user could navigate our prototype and find the article "Taking care of your family" without any guidance or prompts. The ambition was to test the intuitive nature of our navigation, categorising, Also how we influence the way that our content creators create headlines and choose key article images.
The results were very telling with the user spending the average of 8.8 seconds and an 18% misclick rate to complete the task. This led us to the conclusion that Headlines and Key visuals for articles are as important in the user journey. Leading to stricter UX Writing guidelines within the Design System.
The results were very telling with the user spending the average of 8.8 seconds and an 18% misclick rate to complete the task. This led us to the conclusion that Headlines and Key visuals for articles are as important in the user journey. Leading to stricter UX Writing guidelines within the Design System.
The Macro test was a simple find the articles by "Youseff Yacoub". With a 56% happiness rating, user spent on average 4.9 seconds with a 33% misclick rate. However from post interviews an improvement would be to make the target area a lot larger for better usability.
DESIGN SYSTEM
