DESIGN THINKING + PRODUCT IDENTITY
USER NEEDS STATEMENT
Thrifty Thandi needs to
buy and claim from
insurance products with ease.
Thrifty Thandi needs to
buy and claim from
insurance products with ease.
CONTEXT SCENARIO
Most of the day Thrifty Thandi worries about the effects
on her family should something happen to her.
on her family should something happen to her.
During her lunch break Thrifty Thandi quickly reads up about
the different insurance products on the website
the different insurance products on the website
Thrifty Thandi uses the Esurity app after a motor accident
to call for help and document everything for the claim.
to call for help and document everything for the claim.
WEBSITE ARCHITECTURE
WEBSITE DEMO
WEBSITE SAMPLE WIREFRAMES
MOBILE PROTOTYPE
MOBILE USER FLOW
APP DESIGN THINKING + PRODUCT IDENTITY
APP ATOMIC RESEARCH
APP USER FLOW
APP USER JOURNEY & WIREFRAMES
APP DEMO
APP PROTOTYPE
APP USABILITY TESTING
We tested 9 participants in unmoderated remote testing with 2 Primary Tasks.
The overall experience tested 8.1 out of 10 on satisfaction.
The first task was to capture the 3rd Parties details after an accident. The scenario was that no one on the scene is in immediate danger and no one is in need of an ambulance. Measuring efficiency, the average time competition 180 seconds via the card reader, which can be considered fast a 11 Screen field form. Measuring effectiveness on this task we got a score of 19.2% misclick rate. Ending off with a high score of 3.8 out of 5 Happiness rating.
The overall experience tested 8.1 out of 10 on satisfaction.
The first task was to capture the 3rd Parties details after an accident. The scenario was that no one on the scene is in immediate danger and no one is in need of an ambulance. Measuring efficiency, the average time competition 180 seconds via the card reader, which can be considered fast a 11 Screen field form. Measuring effectiveness on this task we got a score of 19.2% misclick rate. Ending off with a high score of 3.8 out of 5 Happiness rating.
The second task we tested was a scenario when the test participant was in an accident. No one was in danger however there is someone hurt and in need of an ambulance. Positive results with the action only taking the average time of 7.3 seconds and a 25% misclick rate.
BRAND EXPERIENCE
