

L17 Moodboard

L17 Corporate Stationery

L17 Matchbox

L17 Exterior secret signage concept

L17 Exterior secret signage concept. off and on

L17 Interior

Winner of best in Asia and Middle East in the Wolda Professional Identity Awards
The InterContinental Residence Suites in Dubai Festival City required a brand platform, identity, branded collateral such as a menu, bar stationery, glassware, coasters and matchboxes through to signage for its Level 17 bar. Because of the need for discretion, a logo with the modular identity of "L17" being readable in any direction was created, suggesting a code understood by those in the know. This ethos was extended into the visual language with UV lighting to add mystery to the colour palette. http://www.diningdfc.com/restaurant/14/0/Level%2017.html http://www.wolda.org/showcase/professional/2009.html