The InterContinental Residence Suites in Dubai Festival City required a brand platform, identity, branded collateral such as a menu, bar stationery, glassware, coasters and matchboxes through to signage for its Level 17 bar. Because of the need for discretion, a logo with the modular identity of "L17" being readable in any direction was created, suggesting a code understood by those in the know. This ethos was extended into the visual language with UV lighting to add mystery to the colour palette. http://www.diningdfc.com/restaurant/14/0/Level%2017.html http://www.wolda.org/showcase/professional/2009.html
