Brand campaign for the final quarter of 2015. Every month Virgin Active challenged its members to keep on moving and stay motivated, and its yet-to-join members to get active. These monthly challenges were born out of the - let’s call them ‘seasonal’ - human truths everyone can identify with - lazy bones during the winter and that sudden shock when you realise the year is almost over (and you haven’t done a thing on your bucket list).
Q4 was a collective effort between art director David Chong and copywriter Carina Jooste.
Photographer: Caroline Mackintosh
Styling: Jade Ashton Scully